Brimley

During the F**kface era Geoff was telling people that Wilford Brimley created Ronald McDonald not Willard Scott. He told so many people this that when he discovered his mistake he felt he had to tell everyone the truth. Gavin refers to it as to ‘Brimley’ someone. When the core piece of information is wrong as you spread misinformation.

Regulation History: Origins of Brimley. Link here.